BEEM connects every channel into one governed source, with first dashboards on your real data in as little as 2 weeks.
Companies running on BEEM
Most retailers did not choose a reporting architecture. They grew into one, one channel at a time.
The storefront came with dashboards. The marketplace had its own. The till reports to the ERP, the ad platforms each claim their own conversions, and someone in merchandising keeps the real numbers in a spreadsheet. Each of those is reasonable on its own. Together they produce three problems that all surface in the same place: the Monday meeting.
Each system answers from what it can see. The storefront counts orders, the marketplace counts settlements, the till counts transactions, and nobody can say which one the board should use.
Discounts, returns, marketplace fees and ad spend live in four different systems. Gross revenue is easy. Margin after all of it becomes a quarterly research project.
By the time the exports are reconciled, the stockout already happened and the campaign already spent. The reporting describes the past instead of changing it.
Unified retail reporting is the opposite: one clean source for every channel, one definition of revenue and margin, and the same numbers in every room. It is less about which dashboard you pick and more about the model underneath it.
An ecommerce data analytics platform is the layer that connects every place you sell and spend, standardizes it into one model, and answers questions from that single source. There are three common approaches: native analytics inside each channel, a point tool covering the storefront and the ad accounts, or a governed platform that takes in the storefront, the marketplaces, the point of sale and the back office together. BEEM is a managed data platform that does the third, with 750+ pre-built connectors, a built-in cloud warehouse and a data team that runs it.
Each channel reports on itself, in its own console.
Built for the storefront and the ad accounts.
Every channel in one model, with a team to run it.
1. Native analytics in each channel
2. A point ecommerce analytics tool
3. BEEM, one governed retail model
What it sees
One channel at a time
Storefront and ad accounts
Every channel, plus the point of sale and the back office
Are the numbers consistent
No, each channel answers from its own data
Online only, in-store is missing
Yes, one model and one definition
Margin after discounts, returns and fees
Not available
Partial, ad spend only
Yes, down to the product variant
In-store and marketplace
Separate reports nobody reconciles
Usually out of scope
In the same model as online
Who maintains it
Each vendor, separately
You do
BEEM does
Time to first dashboards
Already there, but not comparable
Days to weeks
2 weeks on your real data
Best for
Day-to-day tasks inside one channel
Pure DTC on a single storefront
Multi-channel retail, anything with stores or marketplaces
Shopify
Amazon
POS
Ad accounts
own report
own report
own report
own report
Revenue A
Revenue B
Revenue C
Revenue D
The setup most retailers have, without having chosen it. Every channel ships its own dashboard.
Fine for tasks inside one channel. It breaks the moment a question crosses two of them.
Nobody owns the definition of revenue, so the meeting argues about which number is right.
Shopify
Ad accounts
POS
ERP
Point tool · storefront and ads only
own report
Online revenue only
A tool built for ecommerce. It joins your storefront and your ad accounts, and it beats reading four consoles.
The limit is scope. Point of sale, ERP, warehouse and returns usually sit outside the model.
If you sell in stores or on marketplaces the number is still partial, and you own a second system.
Shopify
Amazon
POS
Ad accounts
one retail data model
Dashboards
Reorder alerts
AI insights
Every channel lands in one place before anyone reports on it. 750+ pre-built connectors into a warehouse BEEM runs for you.
The model already handles variants, bundles, discounts, returns, marketplace fees and currencies.
Revenue and margin are defined once and used everywhere. Recommended for any retailer with more than one channel.
Retail changes shape constantly. A new marketplace, a new till in a new country, a brand acquired, a channel dropped. An architecture that ties your definitions to one channel means rebuilding each time.
BEEM separates what changes from what does not.
Your Channels
Add or drop anytime
Shopify
Amazon
TikTok Shop
New POS
New region
Change without touching the layer below
Connectors
750+ pre-built
Pre-built
Managed
Nightly refresh
Your retail model and definitions (BEEM)
Built once
Customer key
Product and variant
Revenue and margin
Permissions
History
Your definitions live in BEEM, not in a channel. The customer key, the product and variant structure, the way you count revenue and margin, the permissions and the history all sit in the platform. None of it is written into a storefront or a marketplace console.
Channels are the replaceable part. Adding TikTok Shop, a second marketplace or a new point of sale is a connector and a mapping, not a reporting rebuild. Your dashboards and definitions stay exactly as they are.
Your history does not reset. When a channel is added or dropped, prior years stay in your warehouse under the same definitions, so year-over-year comparisons survive the change.
Your data is never trapped. It sits in your own warehouse in BEEM, and results can be exported at any time.
That is what a durable retail architecture means in practice: the expensive part, your data model and your definitions, is built once, and the part that changes fastest can change without touching it.
The model is the same for everyone. The questions are not. Each of these becomes answerable the moment the channels share one definition.
What is margin by channel after ads, fees and returns?
Which campaigns bring back customers who buy again?
Which variants are earning their shelf space?
What runs out before the reorder lands?
What is real margin once discounts and returns settle?
Sales, margin and stock by store, before the weekly call
What does this customer look like across every channel?
One revenue number the whole meeting agrees on
Most self-serve analytics platforms sell you a tool. Connecting it, modelling your data, keeping the pipelines healthy and training your team to trust the output is left to you. BEEM takes a different approach. The platform includes the warehouse, the connectors, the dashboards and the AI, and it comes with a data team that builds and maintains the model with you. That is the difference between buying software and getting reporting your team actually uses.
The retail model is not a generic template pasted onto every sector. It adapts to how you actually sell, whether that is a single storefront, a marketplace-heavy business, a chain of stores with a point of sale in every location, or all three at once. The definitions of revenue, margin and customer are built around your business, not around a demo dataset.
from kickoff to first live dashboards
less than an in-house team or an outside consultant
less time spent on reporting for a finance client
FAQ
No. BEEM reads from the systems you already run. Your storefront, your marketplace accounts, your point of sale and your ERP stay exactly where they are, and BEEM connects to them through pre-built connectors. Nothing is migrated and no team changes tools.
It stays. Prior years live in your warehouse under the same definitions, so adding a marketplace or a new till does not reset your comparisons. New channels are backfilled where the source allows it.
You do, dataset by dataset. Merchandising can work on product and inventory data while cost and payroll stay out of scope, and finance can see the full margin picture. Permissions are set once in BEEM and apply to every dashboard and every AI question.
It is the layer that connects every place you sell and spend, standardizes it into one model, and answers questions from that single source. Native channel analytics only see their own channel, which is why cross-channel lifetime value and true margin cannot be calculated inside them.
Yes, into one data model. You get a complete customer purchase history whether the order came from your store, a marketplace or the till, so customer lifetime value is calculated rather than estimated.
First live dashboards in as little as 2 weeks. Connections go in first, then the retail model, then the dashboards your team opens each morning.
The retail model handles them by default. Revenue is tracked at variant level, bundle revenue is attributed to individual products, and gross revenue is separated from discounted and returned revenue with no custom development.
Yes. Ad spend from Google, Meta and TikTok is joined to real store revenue, which gives true CAC and ROAS by channel, by campaign and down to individual creative.
Sales velocity is joined to current inventory levels, so alerts fire when fast-moving items hit their reorder point. One supplement company reduced stockouts by 80%.
No. BEEM reads from the systems you already run through 750+ pre-built connectors. Nothing is migrated and no team changes tools.
It is a connector and a mapping, not a reporting rebuild. Your definitions, dashboards and history stay as they are, and the new channel joins the same model.
No. BEEM provides the warehouse, the connectors, the governance and the dashboards in one platform, and BEEM’s data team builds and maintains the model with you.
Plans start at $899/mo, plus usage-based processing from $0.60/DPU and storage at $0.10/GB. The data team’s services are priced separately.
Your storefront, your marketplaces, your tills and your ad accounts connected once, defined once, and ready for the team that has to act on them. First dashboards in as little as 2 weeks.
